Flair is not just any company. Founded in 2016, it is a social enterprise that is made up of a team of 8 students from De La Salle College Sixth Form. Hannah Vella, Kurt Pace Debono, Mark Borg, Ivelin Rusev, Sarah Bulteel, Martina Grech and Gianluca Gatt all yesterday made the journey to Brussels, Belgium, where they will be representing Malta against 200 students from 34 other countries in the Junior Achievement Europe Company of The Year Competition.
But What is Flair?
In brief, Flair’s mission is geared towards enabling its customer’s academic success through the use of A-Cards.
A-Cards are flashcards made by students, for students, and verified by teachers. In a nutshell, these flashcards will summarise key subject concepts and definitions for 10 SEC and IGCSE O-Levels.
As a consequence, their vision is to empower ALL students to Aim, Advance and Achieve the necessary grades in their MATSEC exams to make it into Sixth Form, this after a disheartening 50% failure rate in 2016.
Besides providing students with an alternative method of studying using the concept of metacognition, which is the awareness and understanding of one’s own thought processes, A-Cards can also be used by teachers and parents to complement conventional teaching methods, hence making learning a more enjoyable experience for all. On top of this, in collaboration with Dyslexic Teens Dialogue, all efforts were made to make A-Cards dyslexia-friendly.
Has the Idea Caught On?
It’s fair to say that the idea of these 8 students really has caught on. On May 13th they were awarded the HSBC Company of the Year Award during the Junior Achievement Young Enterprise (JAYE) Company Programme finals. During that same night, they also won awards for the Best Implementation of Marketing and Sales and the Best Social Enterprise Award. Besides this, they were also nominated for another 3 different awards. All in all, that’s quite a mean feat.
Since then, all of them have been geared to this competition in Brussels, where as already mentioned they will compete to become Europe’s best mini-company. The A-Cards themselves have already been rolled out to the general public, with a number of subjects such as Maths, English, Maltese, Biology, Physics and even Spelling Aid, and they have received some great feedback. Those orders are currently on hold until the next scholastic year, but you can bookmark their website to make sure you don’t forget, here.
Features on the likes of Xarabank, Times of Malta and a TV appearance on Hadd Ghalik have also followed; whilst the team also got some high profile support in the form of The President of Malta, Her Excellency Marie-Louise Coleiro Preca.
What Are They Doing in Brussels Then?
Flair will be representing Malta in Brussels this week in the JA Europe Company of the Year Programme, where over 200 students from 35 countries will compete to become the top mini-company in Europe.
It’s a competition that seeks to celebrate the continent’s best entrepreneurs, whose product will be judged by a panel of 10 expert judges. They will be looking at the team’s approach to communication, teamwork, problem-solving, objective-setting, planning and review, administration and financial systems, personnel management, product development, customer focus, marketing and sales, as well as financial results. How the students have developed their business skills will also be assessed.
The competition begins tomorrow and will run till July 13th. If you wan’t to follow Flair’s progress you can either like their Facebook page HERE or even add them on Snapchat @flairjaye
The Flair team on their way to Brussels!
From Everyone at The Yuppie, Good Luck!