New York Best, Fat Louie’s and eCabs – The Marketing Kings

“You’re the average of the five people you spend time with.”

In between two spicy chicken wings and fried mac and cheese, a small discussion was held at Fat Louie’s – the Diacono brothers’ newest addition to the NYB outlets – organised by TEDxUniversityofMalta and Lovin Malta featuring Matthew Bezzina, Tommy Diacono and Sandro Valentino.”When Money’s Not The Point“, moderated by Lovin Malta CEO Chris Peregin is part if a series of mini talks prior to the annual conference which will occur in April.



“I follow my heart more than my brain… unfortunately.”

Tommy Diacono is the living proof that you can challenge the status quo and create something different without having a fancy degree in Business and Management. In fact, he didn’t want to open just another restaurant with an Italian name but thrived to bring in a new, more hip and American yet European outlet. Although confronted with ups and downs – read: pink! burger issue – the New York Best chain is solidly rooted on the Maltese Islands and keeps expanding, with the most recent and greatly awaited smokehouse in St Julian’s: Fat Louie’s.

“Go against the flow if you believe in your idea.”

Matthew Bezzina affirms that their secret to success was that they “had the physical and psychological stamina”. In fact, changing the views upon the non-glamorous aspect of the tourism and transport industry was Matthew’s main challenge. Very ambitious, he said that “if someone can do it, I can do it better” and we can clearly see that he can, all we have to do is look around on a Saturday night to see that the roads are dominated by the famous black taxis.

“It’s vital not to lose the energy and motivation once at work, after leaving Uni.”

Sandro Valentino of Valentino Architects wanted to focus on quality rather than quantity when working on a project. His work includes eCABS‘ booking office, on which he was given carte blanche. He emphasised the importance of staying motivated and energetic, chiefly because these are the basis of solid human resource.

The three men, who started from the bottom, agreed à l’unisson that it is passion that really is the key to success.

Dora Marossy

Currently reading Mary Beard's Confronting the Classics and Factfulness by Hans Rosling.

Dora Marossy

Currently reading Mary Beard's Confronting the Classics and Factfulness by Hans Rosling.