the-yuppie.com is a student start-up media outlet based in Malta. The idea of 2 University of Malta students, Albert Galea and Matteo Alessandro, in January 2017; the site launched on February 10th 2017. Having been shunned by student media at the time; the aim behind setting up this site was to provide a new style of youth media. The aim is to provide a voice to a demographic that has always been shunned by mainstream media; that being the youth demographic. It is built upon the principle of making news bearable; in that it strives to provide important news which is written in an easy to read and at the same time factual manner. No subject is off limits for the-yuppie.com and no opinion is censored. This media outlet is built on the principle that everybody has an opinion and that everybody should have the opportunity and indeed platform to share that opinion. the-yuppie.com is that platform.